What is a Shipping Container?
Innovative Uses of Shipping Containers as Promotional Kiosks
Building promotional kiosks out of shipping containers is an innovative way of creating smart outlets and exhibition centres in trade shows, festivals, open-air conferences and as standalone display centres. The giant camera that you see in the photo above was made out of a shipping container. It was a promotional campaign run by Samsung Electronics in Frankfurt and other European cities.
The giant camera certainly attracted the attention of curious passersby but, as they discovered on closer inspection, they were also able to interact with the camera by taking a photo. Someone had to climb on the roof of the shipping container camera and jump full force on a big button to take the photo of people posing in front of the lens. Then the photograph would appear on a cubicle placed on the roof of a skyscraper opposite the camera. You can see how it works in the short video below.
The Samsung promotional kiosk prepared by Cheil World Wide’s Creative Class isn’t the only example of a shipping container being used as a promotional kiosk. Second-hand shipping containers are especially used during exhibitions, trade shows and fairs to showcase products and services, as well as run awareness and branding campaigns.
Here are some more great examples of shipping containers being used as kiosks and exhibition stands:
A giant toaster made out of a shipping container
Source: Media in Canada
Dempster launched its country-wide promotional tour with the props “Pop Up Bakery” all over Canada to offer 900 and fresh samples of its bagel by placing giant toaster is made of shipping containers. For example, at Yonge-Dundas Square in downtown Toronto people were quite amazed and intrigued to see a giant toaster early in the morning, placed in the middle of the pathway offering free delicious bagels.
Promoting conscientious energy consumption using shipping containers
Source: Arch Daily
Shipping container promotional displays can be a great way to raise level of awareness among citizens and this is what the Canadian Power Distributor BC Hydro did. They erected different containers, creating reality-show style scenarios to showcase how to use electricity to maximise its utility and conserve energy consumption at the same time.
Promoting recycling through shipping container kiosks
Source: Jornal Varginha Hoje
The Brazilian social innovation consulting company called Changes Of Ideas cleverly uses shipping containers to raise awareness of recycling in cities and remote corners of Brazil.
The concept was launched back in 2010 and now it has also been extended to Europe and the Americas. And what better example than recycling a used a shipping container to promote the concept of recycling?
Rowing machines in a fold-down shipping container
Source: Stuff
The organisers of the World Rowing Championships have been using The RowBox to allow people to race against each other in a simulated environment. The RowBox is a fold-down shipping container having for rowing machines and cutting-edge interactive displays to show people how well they are doing while they sweat it out on the rowing machine.
As well as New Zealand, the organisers have taken the shipping container kiosk to places like Europe and America. The interactive displays inside the kiosk give a three-dimensional view of the Lake Karapiro where one can actually compete with the participants of the 2010 World Rowing Championship in a simulated environment and compare their scores.
Why businesses and marketing agencies love using shipping containers as promotional kiosks
Portability and multi-functionality are the greatest advantages of using shipping containers as promotional kiosks. They are very robust. Even if you go on using them for years, wear and tear is minimal. Another reason why businesses and marketing agencies prefer to use shipping containers is that they are not easily damaged and broken into.
Locations where permanent and semi-permanent promotional stands and kiosks cannot be constructed, shipping containers can be easily assembled into fully-fledged promotional and marketing display centres with little effort.
You don’t even need to assemble everything on the spot. You can create a complete promotional stand with all the necessary paraphernalia at a convenient spot, mount the entire structure onto a truck and then simply unmount it wherever you want to place it, even hundreds of miles away.
These containers can be easily modified with electricity, furnishings and even plumbing and then using a hydraulic system they can be lifted onto flatbeds and then moved from location to location. Companies like L’Oréal, Wrigley, Sony, Nintendo and Bell are regularly using such shipping container portable exhibition stands and kiosks to directly reach out to their customers and clients.
Shipping container portable exhibition stands and promotional kiosks are not just limited to smaller events. You can connect and arrange multiple shipping containers to create large promotional centres to facilitate different activities and promotional exercises.
Completely customisable shipping container kiosks and outdoor exhibition solutions
Shipping containers from Gateway Containers come in different sizes such as 10 foot, 20 foot and 40 foot containers. You can hire and buy used as well as brand new containers. Just give us your specifications and we will make sure that the container or the containers are delivered at your doorstep promptly. If you are a marketing and advertising company planning to explore the potential of using shipping containers for your clients, we can provide you with competitive rates. Contact us today for more details.
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